Free standing inserts (FSI) are a standard for the shopper marketing team to provide coupons to consumers. As branding evolves, these FSIs continue to change as well. Color blocking and flavor selection were key for this piece.

Additionally, inserts for various vendors online pick-up and delivery services are ways to raise awareness of product benefits and savings, like the Walmart example shown.   

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Key Skills Used​

• Photoshop Color Correction

• Cross-Functional Collaboration

• Brand Standards